Ricky Is Clown [RIC]

Founded in 2014, RickyisClown (RIC) is a Hong Kong- and Japanese-inspired streetwear label that channels rebellion, irony, and emotional depth. Built on the mantra "We are all Clowns", RIC embraces the paradox of innocence and mischief—reflecting founder Ricky’s self-deprecating philosophy and villain-as-hero worldview. Fusing retro nostalgia, gaming adrenaline, classical drama, and dark cinematic flair, RIC designs confront life’s absurdity with fearless satire and streetwise confidence. More than fashion, it’s a self-aware movement for those who dare to laugh at the roles life assigns them.